FRONT ROW GOES CANNES LION: THIS WAS THE AMAZON PORT 2026
Amazon Port returned to Cannes Lions from June 22 to 26, 2026, bringing the Amazon Ads community together for a week of activations, partner showcases, and industry conversations on the ground in Cannes.
Front Row was there for the full week as an Amazon Ads partner, and we are genuinely glad to have been an active part of Amazon Port, featured on several occasions throughout the event. This is our recap of the week and what we shared with the industry on-site.
We Delivered a 53% New-to-Brand Share With Cosnova, Presented at the Refresh and Recharge Station
We were glad to be featured at the Refresh and Recharge Station alongside some of the largest names in the industry, including Horizon Media and Publicis. We delivered a localized, full-funnel strategy with cosnova that resulted in a 53% new-to-brand customer share, a peak ROAS of 28.6x, and profitability reached four weeks ahead of schedule.
Walking visitors through that result was one of the highlights of our week, and they had the chance to grab a product sample of an Essence mascara while they were there.
Being featured alongside partners of that caliber, with a result we are proud to put on the wall, speaks to the strength of our work with cosnova.
The Future of Beauty and Wellness at Amazon Port
We also had the opportunity to present our trend report, The Future of Beauty & Wellness: Amazon Trend Report 2026.
Beauty, health, and wellness have expanded from being just categories on Amazon and are now cultural forces reshaping how consumers discover, evaluate, and buy across the marketplace, with beauty now a $34.5B category on Amazon US, growing 19% year over year.
In the report, we uncover the 10 defining shifts transforming the industry, from Biotech Beauty and Women's Health 2.0 to Branded Procedures, Brain Health, and the Marketplace Explosion redefining how brands win.
Front Row in La Gazette des Partenaires
We were a featured partner in La Gazette des Partenaires by Amazon at Cannes Lions 2026, Amazon's printed publication for the event. Our contribution covered how Amazon Marketing Cloud turns purchase intent into precisely defined audiences. Visitors could pick up a copy at The Newsstand at Amazon Port, and we were on hand throughout the week to discuss it with anyone interested in Amazon Marketing Cloud and Amazon Ads.
A huge thank you to Amazon for the strong partnership and to our Front Row team, who made all of these achievements possible and represented us on-site.