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July 2024 Amazon Updates

Marketplace partnershipEcommerce managementBlog

Amazon continues to innovate and expand its offerings, as evidenced by the slew of updates announced in July. These developments showcase Amazon's commitment to enhancing both the customer and seller experience.

Prime Day: A Decade of Deals

Amazon's 10th annual Prime Day, a major shopping event, is set to take place on July 16th and 17th. This year, the focus is on supporting small businesses, with more deals from these vendors than ever before. Prime members can expect deep discounts on back-to-school supplies, among other categories.

Read the full article on eCommerce Bytes here.

Smaller Sales Events: Sustaining Momentum Beyond Prime Day

Recognizing the importance of maintaining consumer engagement throughout the year, Amazon has introduced several smaller sales events in 2024. These events, like the Big Spring Sale and Amazon Pet Day, cater to various interests and offer discounts even to non-Prime members, contributing to increased sales and Prime membership sign-ups.

Read the full article on EMarketer here.

AI-Powered Quality Control: Project P.I.

Amazon is leveraging artificial intelligence (AI) and computer vision to identify product defects before shipping, reducing returns and improving customer satisfaction. Project P.I., already implemented in several North American fulfillment centers, uses a combination of generative AI and computer vision to detect damaged products or incorrect items.

Read the full article on eCommerce Bytes here.

AI-Powered Listing Tools: Empowering Sellers

Over 200,000 sellers have already utilized Amazon's generative AI listing tools, which streamline the creation and enhancement of product listings. These tools, now available in several European countries, help sellers save time, improve content quality, and increase product discoverability.

Read the full article on eCommerce Bytes here.

Grubhub+ for Prime Members: Free Delivery and More

Amazon has partnered with Grubhub to offer Prime members a free Grubhub+ membership, which includes benefits like $0 delivery fees on eligible orders, lower service fees, and exclusive discounts . This partnership makes restaurant delivery more convenient and affordable for Prime members, enhancing the value of their membership.

Read the full article on GrubHub here.