OMR Masterclass: Beyond Clicks & Conversions: How Wella Unlocks Customer Insights with Amazon Marketing Cloud

The Amazon Marketing Cloud (AMC) is more than just a reporting tool—it’s a true game-changer for brands that want to deeply understand their customers. But how do you go beyond simple ad performance metrics and audience comparisons? In this masterclass, Wella and Front Row will show how they leverage AMC to gain insights that drive long-term brand loyalty, enhance customer lifetime value, and develop smarter promotional strategies. Expect hands-on use cases, concrete learnings, and an exclusive behind-the-scenes look at how data-driven decisions are transforming marketing on a global scale.

Ready to turn insights into real success? Watch our masterclass!

Speakers:

Simone Herring, Team Lead Performance Marketing at Front Row

Lukas Helmers, Principal Performance Marketing Manager at Front Row

Haley Simkoff, Sr. Manager Ecommerce & National Media at Wella Company