Catapult 2025: Game-Changing Updates, Record-Breaking Prime Day Wins, and Industry Recognition

2025 has been a transformative year for Catapult, our proprietary Amazon business intelligence platform, and for the brands that trust it to power their growth. From precision-driven new features to award-winning recognition, Catapult has continued to prove it’s more than a dashboard. It’s the engine behind the Front Row Effect.

Smarter Insights, Sharper Execution: This Year’s Key Updates

Custom Fiscal Year Settings

Our enhanced global time period selector now offers full fiscal calendar flexibility.

• Set your own fiscal year start month
• View all data aligned to your specific fiscal calendar
• See clearly labeled fiscal years (e.g., FY2025 – 2025, January–December)

With every chart and metric automatically adjusting to your chosen settings, and your preferences saved between sessions, you get a truly personalized analytics experience.

Redesigned Performance Center

We reimagined Catapult’s Performance Center to make insights even more presentation-ready:

• Dual-axis Performance Graphs comparing Organic, Paid, New-to-Brand, Subscribe & Save, and Repeat Sales
• A streamlined, modern interface featuring Front Row’s signature brand elements
• More compelling visual storytelling for client reports and internal strategy sessions

This update empowers brands to extract and communicate their Amazon success story with clarity and impact.

Paid Media Summary

One screen. Every ad dollar accounted for.
Our unified spend-to-revenue dashboard now consolidates:

• Ad spend, affiliate clicks, and commission payouts
• Real-time ROAS, TACOS, CVR, MACOS, and cost-per-commission metrics
• Daily alerts for surging keywords, rising ad formats, and scaling affiliate links

Performance leaderboards showcase top ASINs, breakout keywords, and highest-converting creators, while automated guardrails flag efficiency drifts before they affect your bottom line.

Sales Performance Intelligence

Next-level visibility for smarter planning and faster reaction:

• Visual breakdowns across total, organic, paid, and repeat sales with YoY comparisons
• Product performance tracking by revenue contribution and growth velocity
• Enhanced UI for traffic conversions, category performance, and promotional reporting

From daily pacing checks to identifying scaling SKUs, these insights help brands move from reactive to proactive every single day.

How Catapult Fueled Prime Day 2025 Success

When the biggest sales event of the year arrived, our brands were ready.
Front Row clients saw a 77% YoY sales lift during Prime Day 2025, outpacing category benchmarks and setting new records.

Key Stats, Powered by Catapult:

• 77% YoY increase in sales
• 268% lift over the 4-day event average

What made the difference?

Catapult’s real-time intelligence. Leading up to Prime Day, brands used our platform to track promos, monitor subscription conversions, and align forecasts with precision.

The Forecast Tracker enabled side-by-side comparisons of actuals vs. projections, allowing brands to pivot strategies in the moment. Hourly reporting surfaced category and event-specific trends, while Subscribe & Save data revealed which shoppers were converting for the long haul.

The result was sharper decisions, smarter discounting, and execution that solidified our Prime Day wins while building long-term momentum for our partners.

Recognized as a Market Leader

We’re proud to share that Catapult has been named both a Leader and Top Rated platform in Amazon Marketing by OMR Reviews for Q3 2025.
With a 4.9/5 star rating from real users, we scored:

• 9.3 for ease of use
• 9.3 for customer support
• 9.2 for meeting requirements
• 9.1 for setup simplicity

These awards are especially meaningful because they come directly from our clients, the people who matter most. 

To our clients: thank you for trusting us with your growth.

To our Catapult team: this is your win. Every detail you polish, every problem you solve, every insight you deliver, it all adds up to a platform our partners can’t imagine working without.

The Road Ahead

Catapult has always been about one thing: giving brands the competitive edge to win on Amazon. And with each update, we’re not just keeping pace with the marketplace—we’re staying ahead of it.

We’re just getting started.

→ Learn more about Catapult
→ See our OMR Reviews recognition