How to design commerce that connects

KEY INSIGHTS

YOU'LL LEARN ABOUT

• The complexity of the modern customer journey:
  77% of shoppers use their mobile device in-store to compare prices or learn more about a product; ~30% of the decision to make a purchase is logical & ~70% is emotional
• The solution to handling that complexity:
  A unified design system that allows for a consistent experience across all channels to create trust and a connection with the customer