Your Path to Connected Commerce

Are your channels connected?

Many brands still manage their channels in isolation: Amazon is seen purely as a conversion driver, social media as an awareness tool, and the brand shop as its own little island. Success is measured by short-term KPIs like clicks, ROAS, or 30-day sales — while long-term brand value and customer lifetime value fall by the wayside. At the same time, reach is being built on platforms like TikTok, which rarely translates into revenue. ECommerce today is more complex and interconnected than ever. What’s needed now is an approach that truly reflects that reality.

The Connected Commerce Guide is your toolkit for building an integrated brand presence.

We’ll show you how to connect your sales channels, brand, and performance efforts to guide customers seamlessly through their journey and achieve sustainable growth.

With a self-check, you can find out how well your channels are already connected — and identify exactly where to improve.

In 10 hands-on cases, we share learnings and tips from real projects to help you make your brand step by step ready for Connected Commerce.