Cosnova's Retail Media Glow-Up: What You're Missing on Platforms Beyond Amazon

Amazon is powerful, but relying on a single platform means missing out on opportunities. Brands that want to maximize their reach, optimize media spend, and achieve long-term success need to think bigger. Cosnova did exactly that – expanding beyond Amazon and leveraging data-driven insights to develop a multi-platform retail media strategy that works. But what does it take to successfully scale across multiple retailers? This masterclass reveals why brands should diversify their retail media mix, how to understand platform-specific performance, and how to overcome challenges in measurement, attribution, and execution.

Speakers:

• Sophie Wörsdörfer, Performance Marketing Manager at Front Row
• Susanne Eckert, Director Digital Marketing at cosnova GmbH