Double Win at the 2025 BeautyMatter Awards: Amika & OUAI

How Front Row Turned Strategy into Standout Results Across Amazon and Creative Campaigns

At Front Row, we believe Connected Commerce is our competitive advantage, and at the 2025 BeautyMatter Awards, that belief was validated with two major wins:

→ Best Ad Campaign: Amika – Pick Up for Perk Up
→ Best Amazon Storefront: OUAI

These wins recognize the power of what we do best: blending storytelling with performance, and brand strategy with channel fluency.

Best Ad Campaign: Amika’s “Pick Up for Perk Up”

Launching Amika’s Perk Up Ultra dry shampoo demanded a campaign as bold as the product. We built a retro-futuristic operator room set, cast real creators, and activated across TikTok, YouTube, paid social, Sephora.com, subway stations, and billboards. The campaign rewrote what creative-led commerce can look like in the beauty space. 

The Amazon storefront is becoming a brand’s front door. With OUAI, we reimagined the entire experience: rebuilding navigation by hair concern and product function, layering in lifestyle content, and telling a clear, compelling brand story.

We bridged the gap between OUAI’s social-first voice and Amazon’s performance ecosystem, proving premium brands can thrive on marketplace without compromising identity.

The outcome was as beautiful as it was effective:

What These Wins Prove

These awards affirm what our partners already know:
When beauty brands work with Front Row, they don’t have to choose between creative excellence and commercial impact. They get both.

Want to see how we can elevate your brand? Connect with our Experts today!