eCommerce 2026: Impulses for Innovative Beauty Sales

E-commerce is becoming increasingly complex: the number of sales and marketing channels is growing, content and commerce are merging, and although access to the digital shelf is easier, it has never been harder to capture attention and build trust.

On top of that, artificial intelligence is already reshaping processes, platforms, and customer relationships, with the potential to disrupt entire value chains. Brands and retailers are therefore facing an unprecedented challenge.

The traditional purchase funnel is dying - and strategies need to be completely rethought in order to remain successful in 2026.

Our Managing Director, Jan Bechler, highlighted at this year's VKE Summit the opportunities emerging for the beauty industry in e-commerce. In his keynote, he presented three key insights to help brands turn complexity into growth.

Fill out the form below to get exclusive access to Jan's slide deck!