Commerce Catalysts

07.21.2025
Retail MediaBlog

EU Shuts Down ODR Platform: What Do Amazon Sellers Need to Do Now?

Retail MediaBlog

As of July 20, 2025, the EU has officially shut down its Online Dispute Resolution (ODR) platform, and with it, a long-standing compliance requirement for consumer-facing online businesses.

Until now, any Amazon seller targeting EU consumers was legally required to include a link to the ODR platform in their website’s legal notice and general terms. That obligation ended at midnight on July 19. But here’s the catch: leaving the now-defunct link live on your storefront is no longer just outdated, it could be legally risky.

From Mandatory to Risky

The regulation shift affects every seller operating in the EU. It was previously easy to check a box in Seller Central to comply with ODR link requirements. But after the platform’s closure, keeping that box checked, even accidentally, could be interpreted as misleading consumers. In theory, any individual could flag this non-compliance, leading to potential fines or legal notices.

The takeaway is simple: sellers must remove all ODR link references from storefronts, T&Cs, and account info immediately.

Other Requirements Still in Force

That said, this isn’t a green light to ignore all dispute-related obligations. Germany’s Consumer Dispute Resolution Act (VSBG) still applies, meaning sellers must continue to clearly state whether they participate in arbitration and which body would be responsible.

What feels like a small checkbox update is actually a universal seller action item. And like much of Amazon compliance, it’s not about whether you'll get caught, it’s about making sure you don’t have to find out.

Need help navigating post-ODR compliance? We’re already on it. Let’s talk.