Front Row Acquires Build in Amsterdam to Power the Future of Connected Commerce
Front Row is proud to announce our acquisition of Build in Amsterdam (BIA)—a premier Shopify agency known for building digital flagship stores for some of the world’s most iconic fashion and lifestyle brands, including Mammut, Polaroid, and Suitsupply.
This acquisition marks a significant milestone in our mission to create the world’s most connected commerce platform—where brand strategy, creativity, technology, and performance marketing come together to drive growth across every touchpoint.
“As direct-to-consumer continues to evolve and commerce grows more fragmented, our role is to simplify it—whether that’s launching a Shopify store, scaling on Amazon, or driving demand on TikTok,” said Yuriy Boykiv, Front Row CEO.
Why Build in Amsterdam?
BIA is one of Europe’s most respected digital agencies. Their work sits at the intersection of brand-building and Shopify development, delivering emotionally resonant and technically excellent shopping experiences that convert.
They bring deep expertise in:
- Emotion-driven UX/UI design
- Custom Shopify builds and tech stacks
- Digital branding and storytelling
- Long-term optimization and site performance
“We’ve always dreamed of becoming a global full-service e-commerce and branding agency. Joining Front Row brings that dream to life."
A Unified Commerce Vision
With this acquisition, Front Row is now positioned to offer true end-to-end support for modern brands navigating the increasingly complex world of commerce.
From Shopify storefronts and global marketplace expansion to omnichannel performance marketing, influencer partnerships, and retail media, brands can now find everything they need under one roof.
We call this Connected Commerce—a unified, full-funnel approach that removes friction, maximizes consistency, and unlocks scalable growth.
Expanding Our Global Reach
This partnership also expands Front Row’s global footprint, particularly in Europe and the DACH region. BIA’s Amsterdam headquarters will strengthen our operational presence across the continent while giving our clients access to one of the world’s leading design and development teams.
What This Means for Brands
This isn’t just about capabilities—it’s about simplifying your vendor ecosystem and creating a seamless, consistent experience from awareness to conversion to loyalty.
You now have one partner to:
- Build a world-class Shopify store
- Launch and optimize your Amazon presence
- Drive demand across TikTok, Meta, and Google
- Scale with data-driven lifecycle marketing
- Elevate your brand and content across every channel
Fewer handoffs. More integration. Better results.
