Front Row at OMR 2026: Masterclasses, Guided Tours, and Our Catapult Special
OMR is one of the key annual meeting points for brands, platforms, and e-commerce teams looking to take the next step in their growth. In 2026, Front Row will once again be on-site with a strong program: two days packed with insights, practical takeaways, personal conversations, and a special offer centered around Catapult.
If you’re interested in Amazon, commerce more broadly, marketing, analytics, and hands-on growth strategies, OMR is the perfect place to learn about Front Row in a range of formats and to speak directly with our experts. Below, you’ll find an overview of all Front Row activities at OMR.
Our OMR Masterclasses
Amazon AI Reality Check: Which AI features actually matter to drive your Amazon business
With Daniel Benedikt Zemitzsch & Lukas Helmers
Tuesday, May 5 | 12:00 - 13:00 CET
Amazon has launched a wide range of AI features, but which ones truly matter for brands and which can be ignored? In this session, Front Row shows which tools actually impact business, how Rufus shapes the customer journey, and how leading brands use AI to manage their product portfolios more effectively.
Registration link:
https://omr.com/en/events/festival/masterclasses/amazon-ai-reality-check
Mammut.com: Growing a Global Platform With a Lean Team & Shipping Features That Connect
With Maarten Bruggink from Build in Amsterdam | Powered by Front Row
Tuesday, May 5 | 13:30 - 14:30 CET
How can a small, agile team keep a global platform like Mammut.com running smoothly while continuously evolving it? In this masterclass, Front Row takes you behind the scenes of Mammut's e-commerce operation and shows how strategic roadmaps, smart prioritization, and close collaboration drive sustainable growth.
Registration link:
https://omr.com/en/events/festival/masterclasses/mammut-com-how-to-grow
AMC 2026: What really works for brands - with real case studies
With Benjamin Weyrich & Claas Hartmann
Wednesday, May 6 | 12:30 - 14:00 CET
What really works for brands in the Amazon Marketing Cloud? After last year’s masterclass, Benjamin and Claas return this year with real case studies to show which approaches, analyses, and setups were applied in practice and which actions measurably improved performance and profitability.
Registration link:
https://omr.com/en/events/festival/masterclasses/amc-unchained-wie-marken
Guided Tours with Front Row
Front Row is offering two guided tours at OMR, giving you a focused look at current topics:
High End B2B Marketing
With Bjoern Sjut
Tuesday, May 5 | 13:00 - 13:45 CET
Digital B2B marketing is complex, but it becomes much easier with the right approach and the right tools. On this guided tour, Bjoern Sjut shows which channels and tactics matter today and how to make complex customer journeys measurable.
Registration link:
https://omr.com/de/events/festival/guided-tours/guided-tour-high-end-b2b-marketing-omr26-de
German Market Overview #1
With Jan Bechler
Tuesday, May 5 | 10:30 - 11:15 CET
This guided tour is aimed at marketers who may not yet be familiar with many of Germany's digital hidden champions. Jan Bechler presents selected companies from the German-speaking market that may offer new perspectives for specific marketing disciplines.
Registration link: https://omr.com/de/events/festival/guided-tours/guided-tour-german-market-overview1-omr26-de
Visit Us at the Front Row Booth
You'll find Front Row at OMR here:
Booth C05 in Premium Hall A1
We'll be there for personal conversations, professional exchange, and specific questions about your challenges.
Catapult's OMR Special
For OMR, we've also prepared a special offer centered around Catapult:
GEO-optimize 100 ASINs for free and push them to Amazon
If you'd like to learn how to make better use of your Amazon data with Catapult and improve your listings and performance more efficiently, this is the perfect time to talk to us.
You can find more information here:
https://lp.catapult-analytics.com/en/event-omr26
We're looking forward to connecting with you at OMR 2026.