Ecommerce Trends in Europe 2026

5 Trends Shaping Ecommerce in Europe 2026

This Trend Report shows why winning in Ecommerce is no longer about optimizing one channel, but building a system where content, data, media, and operations reinforce each other.

Inside this Report:

• Content is shifting from a conversion asset to infrastructure
• How to increase Amazon profitability beyond ads
• The new advertising focus: format strategy + measurement discipline
• How Connected Commerce becomes the operating model
• How AI-driven discovery delivers measurable impact