How Health, Wellness & Nutrition brands win in Ecommerce in 2026

The Growth Report 2026

The European market for Health, Wellness & Nutrition is undergoing significant change. Consumers discover, evaluate, and purchase products along a fragmented customer journey across multiple channels. This is noticeably transforming purchasing decisions and conversion mechanics. This report consolidates Amazon market data, competitive benchmarks, and concrete growth levers for 2026.

Inside this Report

• How consumers purchase products across channels today
• Where growth is emerging in the health and wellness market on Amazon
• The top 20 VMS brands and what sets market leaders apart
• 8 specific growth levers for 2026