Glowing, Light & Free: Launching Dewy Milk with Tatcha and Suni Lee

Tatcha set out to expand its beloved Dewy lineup with Dewy Milk, a lighter-textured moisturizer designed for a new generation of skincare consumers. The task? Introduce product innovation without diluting brand heritage and resonate deeply with Gen Z in a way that feels joyful, soulful, and distinctly Tatcha.

"Glowing Light & Free" became our mantra, creating a world where hydration became liberation through storytelling.

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