Commerce Catalysts

09.08.2025
Retail MediaWhite Paper
Retail MediaWhite Paper

93% Sales Growth: How Essity Turned the UK’s Biggest Supermarkets into Digital Growth Engines

See how a global hygiene and health leader scaled retail media performance across Tesco and Sainsbury’s.

Essity partnered with Front Row to unlock digital growth in a highly competitive landscape. By rethinking retail media strategy, they drove:

  • +93% sales growth
  • +45% clicks
  • 20x stronger results vs. Amazon on select brands

Download the full case study below to see how they did it.

How Essity Turned the UK’s Biggest Supermarkets into Digital Growth Engines