How to Build a Beauty Brand with Staying Power: Key Takeaways from Chris Skinner at the Business of Beauty Global Forum

At this year’s Business of Beauty Global Forum, Chris Skinner joined a panel of industry leaders to unpack a critical question: What does it take to build a beauty brand that lasts?

Drawing on his experience working with both legacy giants and fast-scaling startups, Chris emphasized that longevity in beauty is all about balance. Heritage brands often have deep equity but move slowly. Startups adapt quickly but risk losing their identity. The winning formula? “Build a brand people can depend on—and keep it interesting enough that they want to come back,” he said.

Chris also spotlighted the importance of cross-functional brand building, where every touchpoint, from packaging to PDPs, reinforces the same story. “If the brand story breaks at any point, you lose equity,” he noted. That’s why Front Row integrates creative, commerce, and consumer insights to help brands stay consistent while evolving.

Staying power in beauty comes down to listening, learning, and never letting the brand message go stale.

To watch the full panel, click below.