THE MEASUREMENT GAP
Improved privacy protections benefit everyone, yet they also limit how much browser tracking can capture as they reduce the effectiveness of standard browser tracking. With cookies often blocked or limited, key steps in the customer journey go unreported.
Linkedin Conversions API
LinkedIn’s Conversions API securely connects your first-party data to LinkedIn, giving you a full view from first click to closed deal.
FREE CAPI GUIDE
12 pages featuring CAPI overview, implementation methods, tips on combining CAPI with LinkedIn Insight Tag, and more.
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LinkedIn Revenue Attribution Reporting
Most reporting tools only show where a conversion happened, not what actually influenced it. This reporting helps you understand how each marketing channel contributes to pipeline and closed revenue, across paid and organic touchpoints.
Company Intelligence API
Not all engagement is equal. The Company Intelligence API adds company-level insight to your measurement setup, helping you understand which businesses interact with your content and how they progress over time.
Self-Reported Attribution Consulting
Technical tracking often misses what truly sparked a buyer’s interest. Self-reported attribution adds the human perspective, revealing the real moments, channels, or recommendations that led someone to your brand.
Measurement Built for a Privacy-First World
At Front Row, every measurement setup, from LinkedIn tracking to full-funnel attribution, is designed to protect user privacy while keeping your reporting accurate and compliant.
What types of conversions can I track with CAPI?
CAPI tracks all conversion types: form submissions, purchases, demo requests, offline sales, phone calls, CRM events, and custom events. Both online and offline actions are captured.
How does Front Row ensure data privacy and compliance?
We implement enterprise-grade encryption, maintain strict GDPR and CCPA compliance, use data hashing, and provide complete audit trails. Your customer data remains secure and private throughout the entire process.
Can I use CAPI alongside LinkedIn Insight Tag?
Yes. In fact, using both together is recommended. LinkedIn automatically deduplicates conversions captured by both methods, giving you the most complete and accurate picture of your advertising performance.
What industries benefit most from Front Row's CAPI integration?
B2B SaaS, professional services, financial services, healthcare, education, and enterprise technology companies see exceptional results. Any business with complex, multi-touch customer journeys benefits significantly from CAPI implementation.
What industries benefit most from Front Row's CAPI integration?
B2B SaaS, professional services, financial services, healthcare, education, and enterprise technology companies see exceptional results. Any business with complex, multi-touch customer journeys benefits significantly from CAPI implementation.
What is the setup process if a brand chooses Front Row to do the CAPI setup?
We begin with a discovery call, conduct technical assessment, implement the integration with your systems, perform thorough testing, and provide ongoing optimization support. Most implementations complete within 2-4 weeks.
How much does it cost to have the API setup done by Front Row?
Pricing varies based on complexity, data volume, and customization requirements. Contact us for a personalized quote. We offer flexible packages designed to deliver exceptional ROI for businesses of all sizes.
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