Modern Retail Feature: To TikTok or Not to TikTok?
Amazon Briefing: As it pushes into commerce, the TikTok agency strategy shifts
TikTok's evolution from brand awareness to a direct sales platform is redefining e-commerce. Can it challenge giants like Amazon and Walmart? Our CEO of Front Row, Yuriy Boykiv, weighs in on this game-changing shift and TikTok's goal to capture both attention and a slice of the e-commerce pie.
View the complete article on Modern Retail HERE.