New Subscribe & Save Metrics Reveal What Drives Long-Term Value

Subscribe & Save (S&S) has long been Amazon’s built-in tool for driving repeat purchases, especially in replenishable categories like personal care, grocery, and household essentials. For brands, it’s a powerful lever for building retention and growing customer lifetime value.

A new version of the S&S dashboard has surfaced, significantly expanding the scope of data available. While there hasn’t been an official announcement from Amazon, the interface has clearly evolved from a basic reporting tool into a more strategic command center for subscription performance.

Offering only basic metrics like subscriber count, cancellation rate, and revenue, it's safe to say that the previous S&S dashboard was barebones. The new version introduces a broader, more granular set of KPIs: 

• Revenue penetration trends
• Customer lifetime value by segment (non-subscriber vs. lost, growing, and established) 
• Sign-up behavior by discount tier 
• The impact of vouchers on subscription share and revenue 

The ability to isolate metrics like average reorder rates and average revenue per subscriber vs. non-subscriber gives brands a clearer view of S&S’s long-term value. Plus, out-of-stock losses, both in units and revenue, are now visible at a glance, helping quantify missed opportunities. 

What does all this mean?

This upgrade turns S&S from a passive replenishment tool into a more dynamic strategic lever. With metrics like subscriber LTV (Lifetime Value), churn by lifecycle stage, and discount performance now visible, the path to smarter optimization is clearer.

The brands that stand to gain the most are those prepared to connect these data points to tactical decisions: how much to discount, where to use vouchers, which segments to prioritize. These aren’t one-size-fits-all answers. They require context, testing, and strategic alignment across catalog and campaign execution.

At Front Row, this is exactly where we step in: translating insight into action to help brands turn Subscribe & Save into a true engine for long-term value.

Want to see what’s possible with the new data? Let’s talk.