Shopify vs. Shopify Markets: Choosing the Right Path to International Scale

KEY INSIGHTS

YOU'LL LEARN ABOUT

• The risks and benefits of global ecommerce:
  Global ecommerce outpaces domestic growth. Consumers increasingly buy from international brands when the experience feels local. So in order to scale, the question is not if but how you go international. Choosing the wrong starting point, however, could result in six-figure mitigation fees.
• How Shopify can make international expansion easy:
  Shopify offers a clear path: 1st. Shopify (Standard): A single, powerful storefront, built for one primary market. 2nd. Shopify Markets: A built-in internationalization layer, sell to the world from one store. We'll walk you through how to use Shopify and Shopify Markets to scale internationally with ease.