Shoppable Collections: Curated Experiences for Better Brand Visibility

Amazon’s latest beta feature, Shoppable Collections, offers brands a fresh way to engage with customers through curated product collections. This feature replaces the previous Brand Story module, meaning both cannot be used simultaneously. 

Essentially, Shoppable Collections allows brands to present their products in thematic groupings that encourage exploration and inspire purchases.

How Shoppable Collections Boost Brand Visibility

Shoppable Collections lets brands create tailored digital catalogs on their Amazon pages, showcasing multiple products grouped by theme. 

• Whether highlighting seasonal offerings, lifestyle collections, or product bundles, this format provides enhanced cross-selling and up-selling opportunities. 
• Tagging images and adding videos allows you to tell a compelling brand story, drawing in customers and making your products more engaging. 
• Additionally, linking directly to your brand’s store boosts visibility and provides added convenience for shoppers. 
• By grouping products into meaningful collections, you not only boost cross-selling but also make it easier for customers to discover complementary items they might not have searched for directly. 

While there are 10 available modules, only 3 can feature videos, which autoplay without looping. Video content can increase engagement, but it’s essential to balance it with other compelling visuals.