The Collapse of the Funnel: How Modern Brands Win in the Age of Connected Commerce

Watch the full recording of our panel with Front Row and Seed Health, where brand leaders unpack how to navigate commerce fragmentation and build growth in a channel-fluid world.

What You’ll Learn

In this 45-minute panel, our experts cover:

• Why the traditional funnel no longer works for today’s shoppers
• How connected commerce goes beyond “omnichannel” to “omnipresent”
• Insights into consumer behavior shifts, from TikTok to Amazon to DTC
• Seed Health’s playbook for collapsing silos and driving growth through agile teams
• Practical takeaways for building a brand that connects at every touchpoint

Speakers

• Michelle Lee – Chief Brand Officer, Front Row
• Emily Safian-Demers – Director of Insights, Front Row
• Sam Wheatley – SVP, Commercial, Seed Health

Format

• Length: 45 minutes
• Style: Panel discussion moderated by Front Row
• Flow: Opening POV → Data Validation → Industry Commentary → Strategic Takeaways → Live Q&A

Access the Webinar Recording

Fill out the form below to watch the on-demand session!