Your Brand Deserves 71% More.

Most wellness brands plateau on Amazon. Our brands outperform by 71% and we don’t stop there. Front Row partners with leading supplement, nutrition, and wellness companies to exceed category benchmarks, uniting creative, media, and operations into one connected Amazon growth system.

The Health, Wellness & Nutrition Opportunity on Amazon Is Bigger Than Ever

The U.S. supplement market is projected to nearly double from $64B in 2024 to $124B by 2033, and much of that growth is happening online. On Amazon, Vitamins, Minerals & Supplements are growing +32% year-over-year, with non-branded searches up 2× faster than branded ones.

The data mirrors a reality we’re experiencing with our partner brands: shoppers aren’t necessarily searching for logos anymore, but solutions. For example, searches for “gut health for women” are up 300×, “reuteri” up 456%, and “digestive enzymes for women” up 1,034% in just three years.

Wellness discovery now begins in the search bar, and Amazon is where that journey converts.

Most Wellness Brands Plateau on Amazon. Here’s Why

Traditional retail playbooks don’t translate to Amazon. Product bundles, pricing, and storytelling need to be built for the platform’s rules of visibility and conversion.

Many wellness brands treat Amazon as a channel instead of a growth engine, and that’s where momentum stalls. Without integrating brand storytelling, performance media, and data-driven retail operations, visibility fades and competitors take over the shelf.

Success on Amazon requires a connected system, one that links your brand’s emotional story to its transactional performance.

We Don’t Just Grow Brands. We Build Engines for Them

Front Row is the Connected Commerce partner where brand, demand, DTC, and Amazon unite.
We help wellness brands outperform by connecting every growth lever across commerce ecosystems, ensuring your brand is discoverable, defensible, and profitable.

Here’s how:

→ Full-Funnel Amazon Expertise
Whether you’re 1P, 3P, or hybrid, we build strategies that balance profitability with visibility. From Vendor negotiations to Marketplace logistics, we optimize assortment, ads, and operations for both scale and sustainability.

→ Data That Drives Decisions
Our proprietary analytics platform, Catapult, gives brands a competitive edge through real-time visibility into sales, share of voice, and category trends. Understand how TikTok engagement lifts Amazon search, how DTC traffic converts on retail, and where to invest for the next growth surge.

→ Creative That Converts
Our studio blends storytelling and performance, creating Brand Stores, PDP content, and retail visuals that transform browsers into buyers. We bring your science to life with emotional design, health education, and consumer relevance.

→ Connected Commerce in Action
Your Amazon growth fuels your DTC. Your influencer buzz drives your conversion rate. Your paid search strengthens your organic rank. Connected Commerce is how Front Row helps brands outperform by uniting brand, demand, DTC, and Amazon into one connected growth system.

Wellness Brands That Partner With Front Row Outperform by 71%

Across categories from probiotics to adaptogens, and women’s health to longevity, our partners grow faster, more sustainably, and with higher repeat purchase rates than their competitors.

Whether building 3P distribution models or optimizing 1P Vendor negotiations, our data-driven approach ensures every move compounds into growth.

When it comes to performance on Amazon, proof isn’t in the pitch, it’s in the data.

Don’t Let Competitors Own Your Amazon Shelf

The wellness revolution is already happening on Amazon. And the brands leading it are those built for the Connected Commerce era.

Ready to outperform?
Let’s turn your Amazon channel into your growth engine.

Data powered by Front Row Insights & Catapult. Trusted by leading brands in health, wellness, sports nutrition, vitamins, supplements, and minerals, and more.