Turning B2B Marketing Costs into Measurable Growth
B2B isn’t just DTC with more stakeholders. Buying cycles are longer, touchpoints are more complex, and attribution requires weaving CRM, offline, and online data into a single story. Yet too often, B2B marketing budgets are treated as sunk costs, hard to measure, harder to optimize.
Front Row’s B2B division in Bratislava exists to change that. Our audit process helps companies rebuild their marketing into a measurable growth engine, turning scattered activities into structured, data-driven plans.
Why Audits Matter in B2B
In B2B, a well-run audit is more than a box-ticking exercise. It’s a chance to uncover the gaps that quietly erode ROI:
- Campaigns optimized for the wrong goals
- Keywords and audiences driving clicks but not pipeline
- CRM setups failing to capture the full funnel
- Landing pages that collapse strong campaigns
Audits create clarity. They show where marketing spend leaks, where conversion friction lives, and where untapped opportunities exist.
The Front Row Audit Process
Our audit framework is designed specifically for B2B organizations, combining 30,000+ hours of project experience with a structured methodology.
1. Context Collection
We start with alignment; your business model, objectives, challenges, and initial ad account review. This ensures we ask the right questions before diving into data.
2. Deep Dive Analysis
Our team uses a mix of AI-driven and human analysis to review every channel, tactic, and funnel touchpoint. From paid search structures to CRO and CRM, nothing is off-limits.
3. Drafting & Feedback
We share a first draft of findings with your team, refining priorities together.
4. Prioritized Roadmap
Each improvement lever is graded using the ICE model (Impact, Confidence, Ease), then sequenced into a rollout timeline. You know what to do, where to start, and when results can be expected.
5. Post-Audit Support
No PDF handovers. We stay engaged, embedding milestones into your project management tools, tracking results, and consulting on execution.
The Experts Behind the Process
Our Bratislava team isn’t an add-on service. It’s a dedicated B2B division within Front Row, built to address the unique needs of B2B SaaS, services, and eCommerce clients.
With specialists in Paid Media, CRO, Analytics, and CRM, and managing directors who’ve spent decades in B2B, we know the pitfalls, patterns, and levers that matter most.
Is Your B2B Marketing Working Hard Enough?
Every inefficiency in your funnel is budget that could be working harder. A structured audit is the fastest way to find out where to focus, what to fix, and how to scale.
Lets turn your marketing costs into measurable growth.
