Visual Merchandising in 2025: How Connected Commerce Helps Drive Revenue in the Modern Era
Retail Isn’t Dead. It’s Just Getting Started.
Beauty retail is in the midst of a reinvention. What was once written off as obsolete is now one of the industry’s most powerful storytelling tools. From Sephora endcaps to Amazon PDPs, brands are rethinking how visual merchandising shows up across the shopper journey, and how to make every touchpoint work harder.
In our latest report, we break down the new rules of retail storytelling and what they mean for beauty, wellness, and lifestyle brands looking to drive trial, conversion, and loyalty in 2025 and beyond. You’ll find:
- Why Gen Z is driving a new in-store renaissance
- How retail and ecommerce are merging, not competing
- What Sephora’s Spring Retrofit window means for your 2026 plans
- Case studies from La Mer, Saie, Josie Maran, Estée Lauder, and more
- A strategy-first framework for connected, measurable visual merchandising
At Front Row, we design for the ecosystem, bridging physical and digital to help brands win attention, shelf space, and sales. Whether you’re planning your next launch or prepping for Sephora’s Spring 2026 Retrofit, this is the strategic playbook you need.
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