The Collapse of the Funnel: How Modern Brands Win in the Age of Connected Commerce

A live panel featuring Seed Health + Front Row
Aug 19, 2025 12:00 PM, via Zoom

Today’s shoppers don’t follow a funnel. They scroll, stream, search, and shop all at once.
So why are so many brands still marketing like it’s 2005?

Join Front Row and Seed Health for a conversation on how modern brands can thrive in a world where media, brand, and commerce are fully connected. From cultural shifts to structural silos, we’ll explore what it takes to grow in an era where every moment is a brand moment.

Speakers

• Michelle Lee, Chief Brand Officer, Front Row
• Emily Safian-Demers, Director of Insights, Front Row
• Sam Wheatley, SVP, Commercial, Seed Health

What You’ll Learn

• Why the traditional marketing funnel no longer fits today’s shoppers
• How Gen Z and TikTok are reshaping the path to purchase
• The biggest challenges brands face connecting media, brand, and commerce
• Real-world strategies from Seed Health on integrating teams and platforms
• The Connected Commerce framework brands can adopt right now

Sign Up to:

• Reserve your spot for the live session
• Get first access to upcoming Connected Commerce content
• Book a strategy consultation with Front Row
• Follow our experts for more insights

Spaces are limited. Save your seat today.