Well Up: Amazon Pharmacy Updates, Tylenol’s First Supplement & Hair Retreats
And How Does That Make You Feel? Amazon Pharmacy Expands into Mental Health
On May 29, Talkspace became the first behavioral health provider to integrate with Amazon Pharmacy. The collaboration allows Talkspace members to “more seamlessly” fill prescriptions from their designated provider through Amazon Pharmacy, with users now able to opt into a “fast, free home delivery option.” The process also saves time for Talkspace psychiatric providers, who can send their prescriptions directly to Amazon Pharmacy “with a single click.”
A Talkspace press release emphasizes this will help “streamline medication management,” and echoes similar messaging in Amazon’s own June 3 announcement; which teased new updates designed to “simplify medication management for millions of US customers.”
The updates specifically allow caregivers to manage medications for their loved ones and grant Medicare users access to Amazon’s “PillPack” program. As Amazon Pharmacy continues to find ways to make pharmaceutical access more efficient, it will be more equipped to drive large-scale adoption. However, Forbes emphasizes that some studies still show Amazon’s share of the U.S. prescription market remains less than 1% — with CVS and Walgreens maintaining the largest share, a combined 40%. With this in mind, Talkspace may become the first of many provider integrations consumers can expect to see this year.
Tylenol Launches Its First Supplement
Meanwhile, some shoppers are looking for cures outside of the traditional pharmacy.
On June 2, Tylenol expanded into the supplement market. Officially entitled, “Proactive Support from TYLENOL,” its new line centers around two releases: ‘Muscle & Joint’ and ‘Muscle & Joint + Stress.’ Neither formula contains acetaminophen, and both include a proprietary ‘TamaFlex’ blend of turmeric and tamarind. Notably, while the company published its own product pages; the DTC website points shoppers to two sites — Target and Amazon.
WWD reports that, “According to the Tylenol team, the move into supplements was strategic [and designed] to offer consumers both reactive support with medication and proactive support with this new product.” Jennifer Gow, head of U.S. pain at Kenvue, defines this ‘proactive’ market around what she calls a “transitional consumer . . . that type of consumer who is going from acute, occasional pain to more regular, but it isn’t always on a daily basis.”
Grand View Research valued the U.S. dietary supplement market size at USD 53.58 billion in 2023, and predicted it will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2030. The team labeled ‘rising awareness and focus on preventive healthcare’ as one of the primary factors driving market growth.
Trends towards proactive, or preventative, solutions highlight a rising interest in 360° healthcare routines.
This launch highlights a fundamental shift in how consumers approach their physical health - they’re looking for supplements that help prevent pain before it starts, rather than OTC medication that treats pain after it appears.
How Far Would You Travel for a Scalp Treatment?
Last year, the L.A. Times covered the rise of Head Spas. Now, Conde Nast Traveler predicts that Haircare could become ‘The Next Big Wellness Trend.’
Conde Nast Traveler’s June 9th article explains that haircare is finding its way onto the menu at many of the world’s top wellness resorts, especially as holistic treatments increasingly center around scalp health. This interest is showing up strongly outside of the spa as well, with searches for “scalp serum” on Amazon nearly doubling year-over-year in May 2025 (up 90% May 2025 vs. May 2024).
Eleonora Mazzilli, Director of Trend Localization & Business Development at Beautystreams North America, notes that increased focus on scalp and hair health is being driven by an evolving concern around aging. Her team predicts that consumers can expect to see an increase in solutions that “promote scalp vitality, maintain robust follicles, and prolong the hair growth cycle.”
Mazzilli also notes a shift toward “hyper-targeted, individualized solutions,” which is fueling growing awareness around niche scalp and hair concerns. As this consumer becomes more educated, they also become more likely to splurge on tailored treatments — both in their own cities and abroad.
Other noteworthy headlines:
- Walmart Expands Drone Delivery to Five U.S. States
- Quince Officially Enters the Beauty Marketplace with Its ‘Beauty Atelier’
Benefit Is Leveraging AI to Expand On Its Conversational Commerce Pilot
