WWD CEO Summit: The Discipline Separating Beauty's Winners
From Its Plateaus

30 beauty brands on Amazon cleared $100M last year. The other 49,970 didn't. Download Chris Skinner's WWD CEO Summit presentation for the data and framework behind that gap, and why most of the industry is still looking for answers in the wrong place.

Inside: the priming bias driving 84% of category purchases, why branded search predicts growth better than any other variable, and the six places your system leaks before the consumer ever converts.