Your Amazon Performance, Benchmarked: How Does Your Brand Actually Stack Up On Amazon?
Most brands might think they understand how they're doing on Amazon, but fewer have the data to back it up. The Front Row Amazon Scorecard gives you a benchmarked view of your brand's performance across search, shelf, listings, and sales, so instinct becomes insight.
A complete performance audit. Built for brands that want to win.
We evaluate your brand across four dimensions that determine whether you grow or give ground on Amazon: Search Visibility, Digital Shelf, Listing Quality, and Sales Performance. Every score is benchmarked against category peers and against the brands we actively manage, so you know exactly where you stand and where the gaps are.
The Four Dimensions
Search Visibility — Where demand meets your brand
Branded search volume, share of voice, non-branded category rank, sponsored win rate. If your brand isn't showing up where shoppers are looking, no amount of investment downstream will fix it.
Digital Shelf — Your brand's position relative to competitors
Buy box ownership, seller count, price stability, discount efficiency. Unauthorized sellers and price drift erode trust before a shopper ever clicks Add to Cart. We show you exactly where your shelf is leaking.
Listing Quality — Drive conversion through quality content
Listing scores, reviews, product ratings, BSR. Every dollar you spend driving traffic lands on a listing. If that listing isn't earning its keep, your media budget is funding a leaky bucket.
Sales Performance — Revenue benchmark against the market
Units growth, sales growth, market share expansion. Revenue growth only matters in context. We benchmark your trajectory against the category so you can see whether you're outpacing the market or just riding it.
