Latest industry insights

Michelle Lee on Fat Mascara: why K-beauty's second wave is different, and what it takes to win it

Our Chief Brand Officer joined Jessica Matlin for a full hour on Korean beauty: why the first wave stalled in the US, what TikTok and Amazon changed, and which categories travel next.

Why AI Cites Blog Posts 5x More Than Product Pages

According to Visium, Front Row's proprietary AI visibility tracking tool, blog-style content is cited roughly 5x more often than product pages across the prompts we track.

Five myths about TikTok Shop ft. Front Row & BeautyMatter

Adapted from a live webinar with BeautyMatter and Front Row, co-hosted BeautyMatter and Front Row.

14th DIY E-Commerce & AI Day in Hamburg

Organized by Front Row, the day moved fast: ten sessions covering marketplace strategy to AI-driven CRM.

The affiliate program in scaling TikTok Shop excellence

Learn how leveraging lo-fi and creator content helps beauty, health & wellness, and CPG brands scale on TikTok Shop.

One Brand Owns 8 of the 10 Best-Selling Computer Products on Amazon.de

Did you know that eight out of the ten best-selling computer and accessories products on Amazon.de last year came from a single brand? 

The Amazon Q4 creative playbook

We cover how brands can get more out of their creative towards the tail end of the year, including holiday readiness and more. 

One Third of Computer Sales on Amazon.de Happen in Three Months

The remixing system behind smarter content

Content waste stems not from the production itself, but from failing to utilize all the footage captured. Learn more.

Sabine Jünger Becomes Head of Europe at Front Row

Effective January 1, 2027, Sabine Jünger will take over leadership of the Front Row Group in Europe as Managing Director Europe.

Catapult is now in your pocket

You built your business to travel. Now your dashboard can too.

Retail overhauls as a catalyst for brand building across touchpoints

A store redesign and a digital shelf cleanup are the same problem wearing two different outfits. Learn more.