Our Insights
Amazon is Testing Sponsored Ads in Rufus
Amazon has started testing Sponsored Ads inside its AI shopping assistant, Rufus, and brands may already be a part of it, whether they realize it or not.
How Beauty Brands Can Win Prime Day: Insights from CEW x Front Row
How to Build a Beauty Brand with Staying Power: Key Takeaways from Chris Skinner at the Business of Beauty Global Forum
Amazon Brings Back ASIN-Level Demographics: But How Valuable Are They Really?
Amazon’s Brand Analytics has recently reintroduced demographic insights at the ASIN level in the U.S., providing brands with data on age, income, education, gender, and marital status of their product’s buyers.
Amazon’s New B2B-Only Sponsored Products
Amazon recently launched B2B-only Sponsored Products campaigns, enabling brands to target business customers exclusively on Amazon Business.
Well Up: Amazon Pharmacy Updates, Tylenol’s First Supplement & Hair Retreats
Amazon Upgrades Category Insight Dashboard
Amazon has quietly supercharged its Category Insight dashboard on Seller Central, turning it into a sharper strategic tool for brands.
Amazon SEO Best Practices for Beauty, Health & Wellness Brands
