Launching on TikTok Shop Now Starts With Paid Reach
TikTok Shop changes faster than any other marketplace we work on, and so far it has moved in the same direction in every country. At the start, TikTok paid for reach so that creators would show up. Creators came, brands followed, and now that both sides are crowded, the free reach is gone. For a brand nobody knows yet, the first one to three months decide almost everything.