How We Drove a 6x Increase in Users Generated for an Internatonal Product Management SaaS
Our strategic approach led to a 6X increase in user generation for our client, an international product management SaaS all while keeping media costs steady. Our goal? Significantly boosting lead volume on search without a substantial increase in budgets.
Achieving scalable growth with server-side tracking and value-based bidding
We were challenged with how to anonymously track user journeys without using pixel tracking in our client's web app, with a goal of optimizing towards the bottom funnel conversions that drive business value and campaign scale.
We amplified brand visibility and generated demand in a new market
To attain a definite reach with desirable frequency and reasonable CPM, we strategically divided our audience into segments based on intent. High-intent segments consisted of in-market audiences, while low-intent segments comprised affinity audiences.