Winning the D2C Game and Why Traditional Manufacturers Need a Smarter Pricing Strategy
Direct-to-Consumer (D2C) is a business imperative. But for traditional manufacturers, the path to D2C growth is filled with operational landmines: pricing conflicts, channel tension, and political pushback from wholesale partners.
In “Winning the D2C Game,” Catapult Analytics outlines a playbook for manufacturers looking to unlock profitable D2C without blowing up their B2B business. The secret? It’s not about choosing one channel over the other, but creating a smart, segmented distribution and pricing strategy that supports both.