Commerce Catalysts

THE FUTURE OF BEAUTY & WELLNESS

10 TRENDS YOU NEED TO KNOW FOR 2026

In The Future of Beauty & Wellness: Amazon Trend Report 2026, Front Row uncovers the 10 defining shifts transforming the industry, from Biotech Beauty and Women’s Health 2.0 to Branded Procedures, Brain Health, and the Marketplace Explosion redefining how brands win.

With beauty now a $34.5B category on Amazon US, growing +19% YoY, the stakes have never been higher. Discovery is fragmenting. Conversion is consolidating. Amazon remains the validation layer where trends become revenue.

This is our biggest report of the year, built for brands ready to lead, not follow.

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