The Tatcha Playbook: Emotional Skincare, Elevated
Luxury isn’t just about product. It’s about how it makes you feel.
Inside the report:
- How a brand refresh reignited Tatcha’s skincare authority
- The emotional strategy behind Moisture That Makes You Feel
- Launching Dewy Milk with Gen Z icon Suni Lee
- How characters like Jiyu Chan build narrative equity
- Actionable insights for building emotional relevance at scale
