Commerce Catalysts

Amazon Deal Strategy

Maximize Impact of Promotional Opportunities

Strategic promotions drive visibility and sales velocity. We optimize Lightning Deals, Deal of the Day, and other promotional opportunities for maximum ROI and long-term impact.

Our Approach

  • Promotion Selection: Identifying optimal products for deals
  • Timing Optimization: Scheduling for maximum impact
  • Pricing Strategy: Determining promotional discount levels
  • Inventory Planning: Ensuring sufficient stock for demand spikes
  • Success Measurement: Tracking complete performance impact

Why This Matters

  • Increase visibility through promotional placement
  • Drive sales velocity that improves organic ranking
  • Generate reviews from increased purchase volume
  • Clear aging inventory through strategic promotions
  • Create compounding benefits beyond the promotion period

Strategic promotional planning balances short-term sales velocity with long-term ranking and review benefits.

Want to maximize the impact of Lightning Deals and promotions? Let's talk about optimizing your promotional calendar.