B2B Analytics & BI

See the Signal. Act on the Insight.

Vanity metrics don’t build pipeline. You need to see what’s working, where to optimize, and how performance ties back to revenue. We connect marketing data to revenue performance, giving you the visibility to make smarter decisions, faster.

Front Row delivers full-funnel analytics and BI support, integrating data from media, CRM, and web platforms into actionable dashboards. With Catapult, our proprietary analytics platform, we turn raw data into strategic guidance.

What We Deliver

• Unified dashboards that connect data across media platforms, CRM, and web analytics for a complete view of marketing performance

• Multi-touch attribution modeling to identify which touchpoints actually drive pipeline and revenue

• Offline conversion tracking that captures lead-to-deal moments from calls, meetings, and CRM updates—pushed back into paid channels as lower-funnel events

• Custom data integration and automation using tools like Funnel.io and Make.com to sync data across your tech stack

• Privacy-compliant tracking and measurement leveraging server-side tracking, cookie banner strategies, and platform-specific best practices

• Clear visibility into marketing-sourced vs. marketing-influenced pipeline to support budget decisions and revenue accountability

Good data tells you what happened. Great insights tell you what to do next. We deliver both.