CRM & Marketing Automation
Transform prospects into customers through personalized journeys that deliver the right message at the right moment across the extended sales cycle.
Smarter Systems, Stronger Connections
Build intelligent marketing systems that automate engagement, personalize outreach, and drive conversion at scale. You can’t manually manage modern buyer journeys. B2B success depends on systems that know when to act, what to send, and how to prioritize.
Front Row designs and implements CRM and automation strategies that guide every lead through a personalized path, from first touch to closed deal. No missed follow-ups. No wasted signals.
What We Deliver
- - CRM architecture, setup, and data hygiene
- - Lead scoring models and segmentation
- - Email nurture sequences and triggered workflows
- - Sales-marketing handoff strategies
- - Platform integration and analytics (e.g., HubSpot, Salesforce, Klaviyo)
Automation doesn’t mean impersonal. We help you scale human-like engagement with the precision of machine logic.
Frequently Asked Questions
What is marketing automation in B2B?
Marketing automation uses software to streamline tasks like email campaigns, lead scoring, and workflow triggers—ensuring consistent and timely communication with prospects.
How does a CRM improve B2B marketing?
A CRM stores customer and prospect data, helping teams track interactions, score leads, and align sales and marketing efforts for higher conversion rates.
Which platforms do you support?
We work across leading platforms like HubSpot, Salesforce, Marketo, Pipedrive, and Klaviyo, customizing workflows to match your sales cycle.