Drive Targeted Traffic and Maximize Conversions with Paid Search

We help B2B brands capture high-intent search traffic and convert clicks into valuable leads with expertly managed Google Ads campaigns.

In B2B, buyers often begin their journey not by searching for a specific solution—but by researching a problem. That’s why traditional consumer-focused paid search strategies fall short. At Front Row, we take a fundamentally different approach tailored to how B2B buyers actually search.

We go beyond branded and generic terms to identify long-tail, benefit-oriented, and problem-led queries that signal real intent. Our keyword strategies are built around how decision-makers research solutions, compare offerings, and evaluate value. We then develop campaigns that align with your brand’s Ideal Customer Profile (ICP), ensuring your spend reaches the right audience at the right stage of the buyer journey.

Our team uses rigorous keyword research, intelligent bidding strategies, and conversion-focused creative to turn search interest into qualified leads. Whether on Google or LinkedIn, we build campaigns that drive performance, reduce cost-per-lead, and fuel your sales pipeline with real opportunities—not just clicks.

What We Deliver

• Comprehensive Google Ads strategy, tailored for B2B lead generation
• Intent-based keyword targeting and ad copy optimization
• Paid search campaigns designed for conversion and lead nurturing
• Landing page optimization and A/B testing to improve campaign performance
• Detailed reporting on cost-per-lead (CPL), conversion rate, and ROI
• Seamless integration with CRM and lead scoring systems for sales alignment

B2B Paid Search at Front Row

From intent-driven search terms to continuous optimization, our paid search campaigns drive qualified leads and fuel your sales pipeline. Our dedicated B2B team is located in Bratislava, Slovakia, and arm Front Row brands with optimized B2B paid search campaigns that convert. 

Get in contact with our team below.