Sales Automation
Growth doesn’t start with sales—it starts with visibility, credibility, and systems that scale. Front Row partners with client-side leaders and sales teams to amplify personal brands, grow networks, and build sales infrastructure that converts. We combine human-led strategy with automated execution to drive pipeline more efficiently.
Sales performance is only as strong as the systems behind it.
Manual follow-ups and messy handoffs lead to slow pipelines and missed opportunities.
Front Row implements sales automation tools that connect directly to your marketing engine. From lead scoring to task assignment, we help you build a more responsive, more productive sales motion.
What We Deliver
Personal Brand Development
Social profile audits, optimization, and thought leadership planning for executives and sellers
Lead Research & Network Growth
Targeted lead identification and automated connection workflows across platforms like LinkedIn
Automated & Personalized Outreach
Message frameworks and sequencing that adapt by persona, vertical, and buyer stage
Sales Enablement Content
Creation of sales decks, email templates, one-pagers, and other collateral aligned to buyer journeys
CRM & Sales Automation Systems
Setup and refinement of lead scoring, task routing, and multi-touch sales cadences
Marketing + Sales Integration
Connecting demand-gen efforts with pipeline tracking to align teams and shorten sales cycles
We help your team act on the right signals, faster, shortening cycles and increasing close rates.
Frequently Asked Questions
What is sales automation in B2B marketing?
Sales automation uses technology to streamline repetitive tasks like lead follow-ups, outreach, and CRM updates, giving sales teams more time to close deals.
How does automation improve sales and marketing alignment?
Automated workflows ensure leads are scored, routed, and followed up on consistently, bridging gaps between demand generation and pipeline conversion.
Which tools do you recommend for sales automation?
We work with tools like HubSpot Sales, Salesforce, Outreach, Salesloft, and more—tailoring systems to your team’s workflow.
Can automation be personalized?
Absolutely. Automation allows for scalable personalization, customizing messages by industry, persona, or behavior using dynamic fields and branching logic.