Campaign & Content Creation

Commerce is content-driven. From search and social to marketplaces and retail media, your creative determines how consumers discover, engage with, and buy your brand.

But many brands operate with fragmented assets and one-off campaigns. The result? Wasted spend, lower conversion, and diluted brand equity.

We help you connect the dots by developing campaign systems and content strategies that drive performance everywhere your brand lives.

What We Deliver

Our creative services are purpose-built to translate brand strategy into market-ready execution:

Campaign Ideation & Conception:

• - Campaign Positioning
• - Campaign Messaging & Visual Concept
• - Campaign Copywriting Toolkit
• - Campaign Art Direction
• - Campaign Playbook

Content Creation:

• - 360 Social Media Campaign Development
• - Production Management
• - Photography & Video Production
• - In-House Production Packages

We make content that works in today’s commerce ecosystem, connecting the dots between in-person experiences, ecommerce, and marketplaces. 

Inside the Studio:

• - Private client lounges and conference rooms for real-time collaboration
• - Model & HMUA green rooms for seamless prep and transitions
• - A dedicated audio room for crisp voiceovers and podcast-quality sound

Curated Lifestyle Sets Include:

• - Shower and bathtub for elevated rituals and rinse-off routines
• - Single and double vanities perfect for beauty tutorials
• - Full kitchen for wellness and nutrition-focused shoots
• - A flexible lifestyle corner designed to adapt to your brand’s world

Front Row’s Approach

Creative doesn’t live in a silo. We align campaign concepts and content execution with your brand strategy, channel goals, and media plan. Our work is:

• Strategic – Rooted in positioning and brand identity
• Commerce-Ready – Designed to perform across Amazon, social, and DTC
• Cross-Functional – Integrated with performance marketing, media, and analytics

We create with purpose and optimize for impact. Here's how we bring this vision to life:

Pre-production:

• - Talent Sourcing, Casting & Management (Union & Non-Union)
• - Script Writing
• - Storyboarding
• - Shot List Development
• - Props, Wardrobe & Styling

Production: 

• - In-House Studios & On-Location Services
• - Production Management
• - Audio Recording
• - Fully In-House Team: Producers, Photographers, Video Specialists

Post-production:

• - Asset Selection & Procurement
• - Graphic Treatment
• - Audio Syncing
• - Color-Grading
• - Post-Production Workflow Management
• - Editing
• - Product Retouching
• - Skin Retouching