Packaging Design
Experience packaging that commands attention on the shelf, tells your brand’s story at a glance, and builds loyalty with every touchpoint. Let’s design packaging that performs
In Beauty, Health, and CPG, Your Packaging Is The Product.
Packaging is a reflection of your brand ethos, bringing to life the story that makes your products unique. Your packaging is a conversation starter and a showcase of your vision, all while communicating the unique ingredients, sustainability measures, product features that make buyers into loyal advocates.
For beauty and wellness brands, packaging communicates trust, quality, and identity. For CPG, it's what turns a browser into a buyer. We design packaging that delivers clarity, consistency, and conversion.
From shelf appeal to unboxing moments, Front Row creates packaging concepts that bring your brand’s DNA to life. Whether custom, semi-custom, or stock deco, our packaging team starts with your brand identity—crafting visually striking, cohesive designs that resonate at every touchpoint.
Our packaging design services include:
- - Primary Product and Packaging Design
- - Secondary Product and Packaging Design
- - Stock and Deco Conceptualization
- - Print-Ready Mechanicals
- - Sample Sourcing, Evaluation, and Testing
- - Packaging Vendor Relationship Management
Form + Function + Feel
We design for impact and intimacy. Your customer should recognize your brand from across the aisle and feel seen when they hold it in their hands. Our team blends creative strategy with packaging expertise to design products that stand out visually and align with what matters most to your audience.
Key to our approach:
- - Strategic hierarchy of claims (what really needs to be front and center)
- - Storytelling through copy, color, and finish
- - Packaging that’s optimized for physical retail and ecommerce photography
Frequently Asked Questions
What makes effective packaging design for beauty and wellness brands?
Effective packaging design for beauty and wellness brands must build immediate trust and reflect product quality. At Front Row, we focus on clarity, storytelling, and brand identity—using color, copy, and structural design to connect emotionally with consumers and stand out both on shelves and online.
How can packaging design influence consumer buying decisions in CPG?
Packaging is often the first point of contact in CPG, and it's critical for converting browsers into buyers. Our team designs packaging that communicates key product benefits, sustainability measures, and brand story creating visual and tactile appeal that drives purchase intent in-store and in digital marketplaces.
Do you offer packaging design that works for both retail shelves and ecommerce?
Yes. Front Row specializes in dual-optimized packaging design for retail and ecommerce. We ensure your product photography translates across platforms, and we build a strategic hierarchy of claims so your value proposition is clear in-person and on-screen.
What’s included in Front Row’s packaging design services for health, beauty, and CPG brands?
Our full-service packaging design capabilities include primary and secondary packaging design, stock and deco concepting, print-ready mechanicals, sample sourcing and testing, and vendor management. Every design starts with your brand DNA to create packaging that’s functional, beautiful, and performance-driven.