Retail & VM Design
Bring your brand to life—in real life. From immersive flagship stores to pop-up experiences, we design retail environments that turn foot traffic into brand believers, bridging the gap between physical and digital. Let’s design your next retail experience.
In a scroll-heavy world, physical touchpoints matter more than ever.
Retail is about storytelling as much as it’s about selling. Today’s shoppers expect more than a product on a shelf. They want moments, movement, and meaning. We design spaces that make shoppers stop, feel, and interact, blending physical design with digital innovation to create unforgettable brand encounters.
What We Do
- - Retail Design
- - Visual Merchandising Design
- - Experiential Pop-Ups & Events
- - Retail Playbooks
- - Retail Concept and Design
- - Retail Design Playbook
- - Popup Concept and Design
- - Exhibition Concept and Design
- - Construction Administration
- - Wayfinding and Signage
Malin + Goetz: Global Retail Playbook
As Malin + Goetz scaled globally, they needed a consistent retail and VM strategy that could flex across stores, shop-in-shops, and pop-ups.
We developed a 200+ page Retail Playbook—grounded in space planning, brand codes, and visual merchandising systems—to unify their global presence.
From consumer journeys to planograms, the guide now anchors their retail expansion and ensures every touchpoint feels unmistakably Malin + Goetz.
Bridging Physical & Digital Creating Connections Through an Omnichannel Approach
The best retail spaces live beyond their four walls. That’s why our work often includes:
- Experiential (Physical and digital) activations
- Product discovery activations
- In-store services and customer retention activations
- Social media integration and content capture stations
- Mobile-first content integration
These elements transform passive shoppers into engaged participants, creating content that travels far beyond the store.
We collaborate closely with your team and retail partners to design environments that are both visually magnetic and operationally seamless. Whether we’re working within Sephora guidelines or building out a flagship from scratch, our approach is always brand-first and tech-forward.
Elemis: A Sensorial Retail Strategy
To support global expansion, we reimagined the Elemis retail experience across 20+ locations—blending British heritage with modern elegance and serene, nature-inspired design.
We translated the brand’s sensorial, indulgent product experience into physical environments that feel immersive and elevated.
From Harrods to international flagships, each space reflects a consistent brand identity while adapting to regional shopping behaviors.
The result is a globally scalable retail strategy that feels unmistakably Elemis—luxurious, grounded, and forward-thinking.
“As we look to expand our retail footprint globally, local consumers should expect a unique experience that tailors our brand codes to regional shopping behaviors as the ultimate articulation of Elemis London."
La Mer: Journey to the Edge of the Sea
At Shanghai’s Power Station of Art, we brought La Mer’s story to life through Edge of the Sea—an immersive brand experience inspired by the mystery and memory of the ocean. Designed as a responsive, interactive seascape, the exhibit invited guests on a sensorial journey that blended tactile and digital elements, echoing the brand’s origin in sea-born transformation. Through experiential architecture and dynamic installations, visitors explored La Mer’s product universe while uncovering the brand’s heritage in a setting that felt both futuristic and deeply organic.
The environment was more than a gallery—it was a destination that fused industrial design, interactive storytelling, and cultural relevance. Integrated seamlessly with WeChat, the experience bridged physical and digital worlds, generating over 1 billion social impressions and drawing 20,000 visitors in just 10 days. Edge of the Sea redefined luxury brand engagement in China, proving that beauty is not just seen or applied—it’s experienced.
