Experiential Retail That Moves the Needle

Pop-ups have become a great way for beauty, health and wellness, and CPG brands to build brand awareness in target markets. Pop-Up venues and events enable brands to showcase products in new environments, or create campaign-specific designs for seasonal releases, anniversaries, and more. 

At Front Row, we design temporary retail that leaves a permanent impression. From influencer-first previews to highly shoppable activations, we create spaces that build buzz, drive sales, and earn cultural relevance.

We concept and produce pop-up experiences that feel fully immersive yet intentionally branded. From quick-turn mobile builds to multi-day flagship activations, we tailor the footprint to fit your goals; brand awareness, social buzz, product trial, or conversion.

Capabilities include:

• -Creative conceptualization & moodboarding
• Location sourcing & footprint design
• Sampling stations & product displays
• Content capture & influencer integration
• Staffing, logistics, and teardown
• Paid media, social amplification & PR integration
• Retailer collaborations (e.g., Sephora, Ulta, Target pop-ins)

Pop-ups give brands a reason to show up, stand out, and connect IRL. We design experiences that deliver the magic of the brand while driving real, measurable outcomes.