Visual Merchandising
Great Visual Merchandising directs attention, sparks an emotional response, and drives action through the ebb and flow of human mobility, visual storytelling, and design cohesion.
Designing the Moments That Make Shoppers Stop, Look, and Buy
At Front Row, we design visual systems that bring your brand to life in retail environments, translating storytelling into shoppable experiences and utilizing technology to drive ecommerce sales and social engagement.
From brand strategy and naming to visual identity and packaging, we partnered with Serena Williams from the ground up to build a beauty brand that moves without compromising on quality or aesthetics.
From windows to planograms, we turn your retail footprint into a branded experience. We craft visual merchandising that aligns with your brand DNA, seasonality, and shopper behavior—whether it’s for a flagship store, a wholesale partner, or a high-impact retailer moment.
Capabilities include:
- Visual merchandising strategy & guidelines
- Window displays & fixture design
- Product presentation & planogram development
- Seasonal refreshes & promotional moments
- In-store signage, wayfinding & storytelling
- Retailer-specific adaptation (e.g., Sephora, Ulta, Target)
Why It Matters:
Visual merchandising is performance design. Done right, it increases dwell time, improves conversion, and reinforces brand perception in a glance. We build systems that scale, flex, and sell.
