Email & CRM
Your most valuable customer is the one who already knows you. We build high-performing email and CRM strategies that nurture loyalty, increase repeat purchases, and turn one-time buyers into long-term brand believers.
Let’s Build a Smarter Retention Strategy
Email is still the most direct, owned, and profitable channel you have. But in today’s landscape, sending the right message to the right person at the right time is more important than volume. We help beauty, wellness, and CPG brands craft CRM strategies that feel less like marketing—and more like a relationship.
Smart segmentation. Seamless automation. Always on-brand.
Capabilities Include:
Lifecycle Email Strategy
Welcome, post-purchase, winback, and retention flows that guide customers through their journey with your brand.
Segmentation & Personalization
Strategies rooted in behavior, purchase history, and engagement to ensure messages feel 1:1, even at scale.
Promotional & Campaign Calendars
Custom content calendars aligned to product launches, seasonality, and brand moments.
Creative & Copy Development
From compelling subject lines to elevated design and storytelling—we make your emails feel as good as your brand.
Klaviyo, Attentive & ESP Integration
Deep expertise across platforms to ensure your tech stack supports performance, personalization, and scalability.
Data-Driven Optimization
A/B testing, send-time optimization, and reporting that ties email performance directly to revenue.
Performance-first, always on-brand
We know the difference between a customer who opens and one who converts. That’s why we build CRM programs that blend high-performing creative with full-funnel strategy. We partner closely with paid media, social, and web teams to ensure your CRM strategy complements the full digital experience—and supports both DTC and retail channels.
We’re fluent in the platforms that power your brand. We ensure your CRM ecosystem is connected, compliant, and conversion-ready.
Frequently Asked Questions
How do you approach email marketing differently for beauty and wellness brands?
We understand that these industries are deeply personal—consumers aren’t just buying a product, they’re buying into a routine, lifestyle, or identity. Our emails reflect that. From clean design and elevated copy to storytelling that aligns with your brand values, we focus on building emotional connections and long-term loyalty.
What platforms do you work with?
We’re platform-agnostic but deeply experienced with tools like Klaviyo, Attentive, Mailchimp, HubSpot, and Salesforce Marketing Cloud. We tailor our recommendations to your business needs, tech stack, and growth stage—whether you're building from scratch or optimizing a complex ecosystem.
Can you help us with both email and SMS?
Yes. Email and SMS work best when they’re integrated, not siloed. We build cohesive strategies that use each channel for its strengths, balancing urgency, exclusivity, and intimacy to drive engagement and conversion.
Do you offer email design and copywriting?
We do. Our creative team specializes in crafting on-brand, conversion-friendly email templates that resonate across devices. From subject line testing to visually rich product storytelling, we ensure your emails look great and perform even better.
What kind of ROI can I expect from email marketing?
Email consistently delivers one of the highest ROIs of any digital channel, often $36+ for every $1 spent. We track revenue-per-recipient, open and click-through rates, and conversion metrics to ensure your CRM strategy drives measurable growth.
Can you support product launches or promotions?
Absolutely. Whether it’s a limited-time drop, seasonal sale, or ongoing campaign, we plan and execute email strategies that drive urgency without fatiguing your audience. Every send is timed and tailored for maximum impact.