Influencer Marketing
Turn influence into action by connecting with creators who move culture and commerce. Whether it’s building trust, launching products, or driving sales across Amazon, Sephora, and DTC, our influencer programs are built for results.
Influencer Marketing That Drives More Than Awareness
What is Influencer Marketing?
Real voices. Real reach. Real impact.
Influencer marketing is a strategic use of creators to tell your brand story through authentic, audience-first content. By curating influencers that align with your brand voice, our ethos is centered around building trust, engagement, and ultimately, building purchase behavior through partnership.
We match brands with creators who convert. We go beyond vanity metrics to build campaigns that ladder up to your goals, whether that’s growing awareness, increasing social share of voice, or boosting sales across your ecommerce channels.
Creator Strategy Meets Commerce Intelligence.
We manage influencer programs from top to bottom with an always-on eye toward ROI. Our team blends social expertise, ecommerce fluency, and creative strategy to craft campaigns that resonate and perform.
Our influencer services include:
- - Creator discovery, vetting, and contracting
- - Campaign development and storytelling
- - Product seeding and unboxing programs
- - Performance-based partnerships (affiliate, CPC, sales)
- - Usage rights & content repurposing
- - Cross-platform amplification (TikTok, Instagram, YouTube)
- - Amazon Influencer Storefront and Attribution strategy
- - Paid boosting and Spark Ads optimization
We activate influence across the platforms where trends start and consumers shop:
TikTok
Viral storytelling, Spark Ads amplification, and tracked affiliate integrations that connect creator content directly to sales performance.
Strategic mix of Reels, Stories, grid posts, and paid collaborations with shoppable product tags that convert discovery to purchase.
YouTube
Deep-dive content and high-trust product reviews with integrated product shelves, optimized for both consideration and conversion.
Amazon
Creator-powered Storefronts with affiliate tracking, livestream shopping events, and review content that drives marketplace conversion.
Frequently Asked Questions
What’s the difference between influencer marketing and social commerce?
Influencer marketing is the practice of partnering with creators to promote your brand. Social commerce is the broader ecosystem where social content becomes shoppable. Influencer marketing feeds social commerce; creators often generate the content and links that drive sales within social platforms.
Is influencer marketing pay-to-play or performance-based?
Both. We offer flexible models: flat-fee campaigns for high-impact awareness, and affiliate or commission-based partnerships for brands focused on conversions.
How do you choose the right influencers for my brand?
We vet creators based on audience fit, engagement quality, past performance, and alignment with your brand voice. Whether you’re looking for nano influencers with tight-knit communities or macro names that drive mass reach, we find the right mix.
Can influencers drive Amazon sales?
Yes, and we specialize in it. Through Amazon Influencer Storefronts, attribution links, and Spark Ads, we connect influencer content directly to your Amazon listings, making it easy to measure ROI.