SEO
With innovations in AI, search algorithms, and new ways to search, the legacy search engine optimization (SEO) playbook is becoming outdated and rapidly changing to meet new consumer shopping trends.
Search Engine Optimization for Beauty, Health, Wellness & CPG Brands
We understand evolving algorithms and search trends, translating a passion for search to brand success. Let's develop an SEO strategy that helps your brand win across channels.
The New Search Landscape
Today's search ecosystem extends far beyond Google. Consumers now search for beauty and wellness products across:
- - Visual platforms like Pinterest, Instagram, and TikTok
- - Voice assistants like Alexa and Siri
- - Marketplaces such as Amazon, Sephora, and Ulta
- - AI-powered shopping assistants and recommendation engines
Our Modern SEO Approach
Multiplatform Optimization
We optimize your content for where your customers actually search—whether that's through traditional engines, social discovery, or marketplace platforms.
Visual Search Optimization
With beauty and wellness purchases being highly visual decisions, we ensure your product imagery and video content are fully optimized for visual search algorithms.
Conversational & Voice Search
As consumers increasingly use natural language and voice commands, we structure your content to capture these conversational queries and featured snippet opportunities.
AI-Powered Content Strategy
Our approach leverages predictive analytics to identify emerging search trends in your category before competitors, positioning your brand ahead of the curve.
E-Commerce Integration
We bridge the gap between search visibility and conversion, optimizing product listings, schema markup, and buying journey touchpoints.
Our SEO services for beauty, health & wellness, and CPG brands include:
- Technical SEO Audits
Crawlability, indexation, site architecture, and Core Web Vitals, optimized for performance across desktop and mobile.
- Content Strategy & Optimization
We align keyword intent with content that converts, creating blog posts, PDP copy, landing pages, and more that reflect what your customers are really searching for.
- On-Page SEO
Titles, meta descriptions, headers, schema markup, and internal linking that all work together to build a stronger search presence.
- Off-Page SEO & Authority Building
Backlink strategies and digital PR campaigns that establish trust and domain authority in the eyes of both Google and your audience.
- Retail SEO & Marketplace Optimization
SEO isn’t just about Google. We optimize your presence across Amazon, Walmart, Target, and other key retailers to increase product discoverability and performance.
- Local & Voice Search Optimization
Especially for wellness and service-based brands, we ensure you're showing up in local pack results and optimized for voice search queries.
SEO strategies tailored to your category.
We specialize in industries where consumers are driven by both curiosity and care; beauty, wellness, supplements, and CPG. That means we know how to highlight ingredient benefits, clean formulations, and unique brand propositions in a way that ranks. Whether you're launching a new product or scaling an established line, our SEO work supports both top-of-funnel discovery and bottom-of-funnel conversion.
Data-led. Creative-first. Always evolving.
We stay ahead of search trends—from AI-generated content to zero-click searches—and make sure your strategy adapts with them. Our SEO team works cross-functionally with content, creative, and performance marketing to build integrated strategies that drive growth across every channel.
Frequently Asked Questions
What makes SEO different for beauty and wellness brands?
In beauty and wellness, trust is everything. SEO strategies must reflect not just high-volume keywords, but also ingredient transparency, efficacy claims, and compliance with evolving regulations. Your content needs to be both findable and credible, especially when consumers are comparing clean formulations, benefits, and clinical backing.
How long does it take to see SEO results?
Organic search is a long-term investment, but results often begin to show within 3–6 months depending on your site’s health, competition, and content strategy. Our team builds realistic, phased roadmaps, so you’ll see early wins as we work toward long-term growth.
Can SEO help my brand show up on Amazon or retailer sites like Target and Ulta?
Yes. Retail SEO is a key part of our offering. We optimize your product titles, descriptions, and backend keywords to improve discoverability on Amazon, Walmart, and other retail platforms. Whether you’re 1P or 3P, SEO drives conversion and organic ranking.
What role does content play in SEO?
Content is foundational. We craft keyword-driven content that feels human, not robotic. Whether it’s a blog post on adaptogens, a how-to article on your skincare routine, or optimized PDP copy that highlights unique benefits, our approach blends brand storytelling with search intent.
How do you ensure SEO and design work together?
We work hand-in-hand with UX and creative teams to ensure your SEO strategy enhances your design. Clean structure, fast load times, and clear visual hierarchy are all part of our approach to ensuring content performs both for search engines and for your customers.