Social Commerce
Our team transforms your social channels from scattered touchpoints into connected shopping experiences, helping CPG, beauty, and wellness brands recognize how presence across platforms influences overall channel performance—capturing purchase intent exactly when inspiration strikes.
What Is Social Commerce?
Today, the scroll is the new storefront.
Social Commerce transforms likes, shares, and follows into measurable sales by enabling direct transactions within social platforms, and external sales on marketplaces like Amazon and Sephora. Social media represents the dynamic intersection of entertainment, community, and conversion.
Omnichannel Thinking. Platform-First Execution. Always On.
Our approach includes:
- - Social-to-Amazon and DTC funnel mapping
- - Creator partnerships & influencer seeding
- - Shoppable content creation (video, UGC, livestream)
- - Paid social & performance media strategy
- - Social affiliate integration & tracking
- - Social commerce storefronts and catalog optimization
- - Seamless data feedback loops for iterative growth
Where We Play
We activate commerce across the platforms that move culture and drive purchase:
Where We Play
We activate commerce across the platforms that move culture and drive purchase:
TikTok:
- Transform viral moments into sales through TikTok Shop integration, Spark Ads amplification, creator marketplace partnerships, and product links in bio. Our affiliate strategy connects influencer content directly to your revenue stream.
Instagram & Facebook:
- Convert discovery to purchase with Meta Shops, shoppable posts, product tags, and Instagram Checkout. We design influencer-led campaigns with swipe-up functionality and optimize Dynamic Product Ads (DPA) that retarget based on shopping behavior.
Pinterest:
- Capitalize on visual discovery with high purchase intent through shoppable pins, collection ads, and catalog integration. Our strategy leverages Pinterest's Shop the Look pins and Product Rich Pins to create frictionless paths to purchase.
Snapchat:
- Capture Gen Z engagement through Snap's Collection Ads, Product Catalogs, and shoppable AR experiences. We build dynamic stories with Product Cards and leverage Snapchat's Dynamic Ads for automated product marketing.
Amazon:
- Bridge social discovery to marketplace conversion through Creator-to-Storefront integrations, Amazon Live collaborations, and immersive Brand Stores. Our Attribution tracking connects social touchpoints to Amazon purchase behavior.
Today's commerce isn't linear.
Modern consumers don’t move from awareness to action in a line. They scroll, stream, search, shop—and share—all at once.
That’s why Front Row doesn’t build plans for a funnel. We build systems for a living ecosystem—where every interaction is connected, every signal informs the next, and every social moment has the power to convert.
What’s the difference between social commerce and social media marketing?
Social media marketing builds awareness and engagement. Social commerce takes it a step further, making the purchase path native to the platform. It's not just about reaching your audience; it's about converting them, right where they are.
Can social commerce drive traffic to Amazon?
Yes, when done right. We build creator-led and paid strategies that drive high-intent traffic directly to your Amazon storefronts or product listings. We track every click and optimize based on what drives conversion.
How does influencer marketing fit into social commerce?
Creators are at the heart of social commerce. We match brands with the right influencers, create native content that resonates, and build shoppable campaigns that convert, whether that’s through affiliate links, Amazon Attribution, or in-platform purchases.
Does Front Row offer full-funnel campaign support?
Absolutely. From creative to media buying to backend tracking and ecommerce optimization, we support your brand at every stage of the funnel, from awareness to conversion and re-engagement.